Issues and challenges of mobile phone purchase for online classes during Covid-19 – A study with reference to Thiruvalur District

Abstract : In the current COVID-19 pandemic situation, schools and colleges are forced to conduct online classes and as a result mobile phones are highly required and used for the various purposes when it is compared to the previous years. The researcher undertook this research work in Thiruvallur district, analysis on issues and challenges of purchase of mobile phones by rural parents for online classes. From the research, it is analyzed that with the passage of time purchase of mobile phones increases day by day because of its usage for various purposes. Mobile phones are available in the market with the various brands and the buying behaviour of the parents will vary from one brand to another. Customers of mobile phones are using online classes for learning or study. Nowadays the mobile phones and other electronic devices are the most essential for the students. The research focus on the decision of the parents to purchase of mobile phones through online shopping or in traditional shopping from stores and the research also extends to identify the problems faced by rural parents.