A Study on Impact of COVID-19 on the Consumer Buying Behaviour

Abstract : Digitalization is the process through which adoption of new technologies or methods used in the business process. Nowadays, the availability of high-speed data and E-commerce technologies are transforming the entire economy and adopting innovative business models. Due to the change in behavior of the customers due to the COVID-19 pandemic outbreak, businesses are adopting an innovative way of technologies as per the preference of the customers. In this paper, we have mainly discussed about the digitalization and its impact on the buying behavior of the customer. The study also reveals that digitalization helps people to make transactions using e-wallets even in this pandemic situation. In earlier, it is impossible to avail moratorium in the banks, but now it is easy for the people to avail the moratorium even without stepping into banks, this is because of the digitalization process. In this study, we can understand that most of the customers have access to digital services but lacks awareness in digital transactions.