Problems and Prospects of Commerce on Digitalization-A Study in Dindigul District

Abstract : The Government of India has encouraged the shift to a less-cash society with its push for digital payments. With the launch of Digital India Programme, the government is taking a big step forward to transfer the country into a digitally empower knowledge economy. E-Commerce is buying and selling goods and services over the Internet. It is part of e-business structure that includes not only those transactions that centre on buying and selling goods and services to generate revenue, but also those transactions that support revenue generation. These activities include generating demand for goods and services offering sales support and customer service, or facilitating communications between business partners. Airline and travel tickets, banking services, books, clothing, computer hardware, software, and other electronics, flowers and gifts are some popular products and services that can be purchased online. An attempt has been made to analyze the problems and prospects of commerce on digitalisation in Dindigul district of Tamil Nādu. Primary data are collected randomly from 100 respondents of various commerce cashless transactions used by buyers and sellers in Dindigul district. The sample respondents opined that it is very easy to carry cards instead of carrying money and 66 percent of the peoples agreed it. The study found that majority of the respondents revealed that there are problems on no knowledge of using NET banking and on no knowledge of using POS in the study area. From this, it is clear that people are not having the knowledge about the cashless transactions. This is the ultimate goal of cashless society paradigm. Important issues which have been, or will be encountered in cashless society brought on in part by electronic cash. The government move aimed at curtailing the menace of black or counterfeit money which is largely used to fund criminals and terrorists as part of a parallel economy. Today, there is a sea change in the mindset of people with regard to be digital means of monetary dealings which are safe, easy, convenient and transparent. There is no place for black money or counterfeit currencies in cashless India implement them successfully.