Customers Preference towards Real Estate Industry with Reference to Chennai Region

Abstract : In the residential constructional zone, Indian real estate has been a mixed bag of growth and decline. Population expansion and migration from rural to urban areas have significantly altered the outlook for real estate in metropolitan and surrounding areas. Keeping in mind the objectives and the fact that all the respondents for the study were educated, structured questionnaire is used for data collection. The survey reveals consumer understanding of laws and regulations of RERA Act 2016, the motivations behind purchases, the brands they would pick, and the connection between income and investment budget.