Impact of social media marketing on customer buying behavior in hospitality industry of Gujarat

Abstract : The purpose of this research is to ascertain how social media marketing influences customer choice in Gujarat's hospitality industry. This study focuses on social media to learn more about how social media advertising affects customer decisions about hotel purchases. In order to answer these questions, 150 clients who had previously encountered a hotel company's social media marketing campaigns participated in a qualitative research design for this study. An in-depth knowledge of customer purchasing patterns, preferences, and the impact of social media campaigns on Client buying behavior will be possible after an examination of the data gathered. the research utilized to evaluate social media marketing's effectiveness in Gujarat's hospitality industry. The results of this study will be useful in directing Gujarati hospitality organizations' use of social media to influence client decisions and boost sales.