Instant Checkout and Delayed Payments: BNPL and Its Impact on Consumer Spending in Chennai

Abstract : Buy Now, Pay Later has gained considerable popularity as a form of credit in the current era because of it offers a simple procedure and flexible payment options. This study to examine how BNPL services influence the spending behaviour of consumers in Chennai. To achieve this aim, we have prepared and circulated a detailed questionnaire using Google Forms among the residents of Chennai and analysed the collected data using statistical techniques. Our findings suggest that most of the people who use BNPL services were between the ages of 20 and 25, were salaried employees with a monthly income of less than ₹50000. In addition, the consumers were more likely to use BNPL services if the purchase value is high, and many consumers have made impulse purchases because of the BNPL option available as a form of credit. Our findings suggest that most of the consumers in Chennai have a positive perception in a financial sense towards BNPL as a form of credit, and many consumers are satisfied with it and will continue to use it in the future and recommend it to others.