A Comparative Study on Consumer Preference and Satisfaction Towards the Usage of DELL and HP Laptops in Chennai City

Abstract : Today technology has brought the world in own hands human being very much to the complicated work in to easier. Gradually the invention and discoveries are made from time to time has head us to a comfortable world. One such significant is the laptop. The objective of the study is to know access the cost and performance of HP laptop and evaluate satisfaction level of the customers towards HP laptop. The sample size of the study was conducted in Chennai city. Majority of the members use the laptop for studies. Majority of the respondents’ awareness are through friends & relatives. Majority of the respondents are aware of the hardware configuration in laptop computers. Michael Dell founded Dell computer corporation, PCs limited, in 1984 while a student at the University of Texas at Austin. Operating from Michael Dell’s off- campus dormitory room at Dobie Centre, the startup aimed to sell IBM PC-compatible computers built from stock components. Laptop once considered a luxury has now become an important gadget in the present era of technology rich world.