A Study on Consumer Behavior Towards Cosmetic Products

Abstract : The cosmetic industry has experienced significant growth in recent years, driven by changes in lifestyle, increased focus on personal care, and the impact of digital media. Today, cosmetics are seen not just as luxury items but as everyday essentials. Consumers’ choices regarding cosmetic products are shaped by factors such as product quality, pricing, brand reputation, advertising, and social influences. This study focuses on understanding consumer behaviour in terms of product preferences, brand selection, satisfaction levels, and the factors that influence their decisions. The research uses both primary and secondary data and aims to provide valuable insights for cosmetic brands and marketers.