A Study on Consumer Behaviour in Quick Commerce Among College Students

Abstract : This study examines consumer behaviour toward quick commerce platforms among college students. It focuses on understanding how factors such as delivery speed, convenience, pricing, promotions, and digital engagement influence purchasing decisions. Primary data were collected from 100 respondents located in Chennai city, through a structured questionnaire using a descriptive research design. The findings reveal that instant delivery and ease of use are the major drivers of frequent usage and impulse buying. The study also highlights the role of app notifications, discounts, and digital payment options in shaping student preferences. Overall, the research provides useful insights for quick commerce platforms to design student-centric strategies and improve service efficiency.