A Study on Consumer Spending Post Covid 19 with Reference to Chennai City

Abstract : The COVID-19 pandemic has affected consumer buying patterns all over the world and upset the global economy. The epidemic has had a substantial impact on consumer purchasing patterns in Chennai, India. This study intends to look into the variables affecting consumer purchasing patterns in Chennai following COVID-19. The research technique includes the collecting of primary data through a structured questionnaire, and the acquired data were analysed using descriptive and inferential statistics. The pandemic has caused shifts in consumer behaviour, with people prioritising spending on vital goods and decreasing expenditure on non-essential items. Additionally, elements like income level, age, and occupation have a big impact on how much people spend.