A Study on Usage of Mobile Banking Among College Students in Chennai City

Abstract : The paper focuses on the usage of mobile banking among college students in Chennai city. The aim of the study that explored frequent usage and factors influencing the decision to use a mobile banking app by college students in Chennai city. The data were gathered from 150 respondents using a structured questionnaire of the Simple Random Sampling method. The gathered data was analysed using the Percentage method. The results of the study demonstrated that a large portion of respondents are undergraduate students; the main factors influencing mobile banking usage are convenience, mobile banking apps are used weekly, and poor internet connectivity is the biggest challenge faced by college students. Hence, the conclusion that mobile banking has become an integral part of student’s financial activities. The study highlights the need for improved financial literacy and more student-friendly app design to enhance usage. Overall, mobile banking is playing a significant role in promoting digital financial behaviour among the youth.