AI Impact on Consumer Perception in Digital Marketing in Chennai City

Abstract : Artificial Intelligence refers to the simulation of human intelligence processes by machines, and computer systems. These processes include learning, reasoning, problemsolving, perception, language understanding, decision-making and Digital Marketing. They have the ability to adapt and improve over time based on experience and data. AI in digital marketing involves using artificial intelligence technologies to streamline and enhance various aspects of marketing, such as automating tasks, analyzing data, improving customer interactions, and optimizing campaigns for better results. It includes tools like • Email Marketing • Digital Advertising • Web Designing • Voice Search Optimization