Developments in the Hospitality Industry – An Overview of Tamil Nadu Hotels.

Abstract : Developments in the form of Innovation are driving the hospitality industry. Hospitality is a long running tradition in India and holds a special place in the international world of hospitality. The leading Indian hotel chains, such as The Taj Group of Hotels, Oberoi Hotels & Resorts, and ITC Welcome group and the government-run ITDC dominated the Indian hotel market for decades, when only a handful of international brands had a token presence in India. Innovations in the Indian hospitality sector are taking place according to various categories of hotels as well as relevant functions. Innovative concepts of diversification hold the key to survival in the hospitality industry in the long run. Fierce competition has led to innovative ideas by hotel majors, thereby delivering impressive hospitality products and services. Hotels are adapting to innovative operating models by bringing in external brands of restaurants, spas, and lounges on lease or management contracts to capitalize on proven concepts that generate substantial revenue by attracting hotel guests and local residents. Growing disposable incomes and the rise of millennial are making the hospitality sector rapidly adopt various tools, technologies and digital platforms to improve customer experience. This paper aims to provide an overview of the facts and trends relating to the innovations that are taking place in the Indian Hospitality Industry .The paper also suggest that it is important to understand how the developments are being faced across different functional departments and whether managers face barriers to the implementation of innovative ideas and processes. In Tamilnadu the hospitality industry continues to expand despite tough competition. But, it is imperative that hotels are able to find ways to differentiate their products and services and by innovating, it is possible to sustain and create new forms of differentiation. Given this reality, the paper is of interest to hoteliers and policy makers who want to know more about the developments that take place in the Indian hospitality industry