Efficacy of Artificial Intelligence on Banking Sector

Efficacy of Artificial Intelligence on Banking Sector

Authors: Dr. R. Uma and R. Harini
Date: January-March 2024
Page Numbers: 73-84
 
Issue: 19
Volume: 11
Abstract : The purpose of the study humans and machines are working together in banking today. Banking sectors are intervening to use this information to enhance client relationships. The methodology of the study, the systematic literature study has been collected to analyze relevant studies between artificial intelligence and banking. Primary and secondary data has been used for the study. Convenience sampling has been used. The objective of the study, to analyze the driving factors of consumer’s adoption on artificial intelligence in banking sector, customer awareness on artificial intelligence technology overall performances in banking sector, artificial intelligence tools in banking sector. Result of the study Tools of artificial intelligence in banking has positively associated with age. Multiple regressions have good fit structured model. Sampling tools have been used Multiple Linear regression, Annova and Descriptive statistics in SPSS Version 23.

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