Impact of Covid-19 on the E-Pharmacy and Online Medical Industry with reference to Consumer Attitudes towards E-Commerce and Delivery of Healthcare Products

Abstract : This paper throws light on how people’s perception on E-pharmacies have changed post the advent of Covid-19. It also aims to determine the various purchases made through online pharma aggregators by the population sampled. A sample of 201 respondents (Aged 18- 50 above) was taken to collect the data. The data has been gathered through a questionnaire and the data collected has been tested using Porter’s Five forces theory, Technology Acceptance theory & Extended unified theory of acceptance and use of technology. This paper sheds light on the various platforms of Online Consultation, E-pharmacies, medical aggregators, and also gives an additional insight on the whether the respondents prefer the conventional “Brick & Mortar” pharmacies over E-pharmacies while touching upon the factors that impact the sample’s buying choices and tastes. The analysis of the collected data determined that, E-pharmacies have seen a rise mainly do the convenience it offers and the said “technology” and “concept” of using e-commerce for medicine & health related purposes have increased purely due to the fact that these sites and aggregators make a conventionally tedious task simpler.