Impact on Consumer Perception towards AI on Chatbot: A Study with Reference to Four-Wheelers in Chennai City

Abstract : This study examines the impact of AI-powered chatbots on consumer perception within Chennai's four-wheeler industry. As artificial intelligence gains prominence in customer service interactions, chatbots have become vital tools for engaging consumers. Understanding their effect on consumer perception is critical for optimizing customer experiences and fostering brand loyalty. Employing mixed methods, including surveys and interviews, we explore how chatbots influence efficiency, trustworthiness, satisfaction, and willingness to engage with the technology. Additionally, we assess the role of demographics in shaping attitudes toward chatbots. The insights gained will aid businesses and policymakers in enhancing chatbot design and implementation in the automotive sector, ensuring improved customer experiences and acceptance in Chennai's competitive market