Role of AI in Search Engine Optimization and Social Media Marketing

Abstract : Artificial intelligence (AI) is any intelligence demonstrated by a computer, robot, or other machine that is similar to human intelligence. In this essay, the role of AI in social media marketing and search engine optimization is discussed. The paper provides a foundation for comprehending how artificial intelligence affects the social media marketing environment and SEO actions. In this study, the usage of AI in marketing is examined, along with the benefits and drawbacks of using tools that are powered by AI. The study searches the literature for scholarly articles that describe the many ways artificial intelligence is used in SEO based on this divide. The confidentiality limits our ability to conduct searches. The confidentiality of the algorithm utilised by SEO businesses as well as from the search engines themselves limits search efforts. The study uses secondary research to learn how businesses gain from early adoption of AI in their operations and comes to the conclusion that AI is now necessary for marketers who want to have a competitive advantage over their rivals. As a result, it encourages companies to embrace AI technology and, in particular, implores marketing managers to mandate AI training for their marketing employees.