Stock Market Awareness Among Gen Z with Respect to Chennai

Abstract : Generation Z refers to individuals born between 1997 and 2012, who are currently aged between 9 and 24 years old. The stock market is an important aspect of the financial system, and it plays a critical role in the economy of India. However, there is limited research on the awareness and understanding of the stock market among the youth in Chennai, specifically Generation Z. The aim of this study is to explore the level of awareness and understanding of the stock market among Generation Z in Chennai. The study will use a Questionnaire approach, consisting of a survey. The survey will be administered to a sample of Generation Z individuals in Chennai, and it will seek to gather information on their level of awareness and understanding of the stock market. The focus group discussions will provide an opportunity to gather more in-depth insights and opinions on the stock market. The findings of this study will contribute to the understanding of the level of stock market awareness among Generation Z in Chennai. This information can be used to inform policies and initiatives aimed at increasing financial literacy and awareness among young people. It can also provide valuable insights for investors and financial institutions seeking to engage with this demographic. Overall, this study has the potential to provide valuable insights into the stock market awareness and understanding of Generation Z in Chennai.