The Impact of E-Commerce in the Growth and Development of Women Entrepreneurs with Special Reference to Chennai City

Abstract : This study focuses on the role of e-commerce in the growth and development of women entrepreneurs in Chennai city. The research aims to analyse how online platforms have created business opportunities for women by providing wider market access, flexibility, and reduced entry barriers. The study also examines the key factors influencing women entrepreneurs to adopt e-commerce and identifies the benefits gained in terms of sales growth, customer reach, and brand visibility. In addition, the challenges faced by women entrepreneurs, such as digital skill gaps, financial constraints, competition, and customer trust issues, are also explored. The research is based on primary data collected from 100 women entrepreneurs through a structured questionnaire, supported by secondary data from journals, articles, and websites. The findings reveal that e-commerce has significantly empowered women entrepreneurs by enabling home-based businesses, improving income generation, and enhancing customer engagement. The study concludes that e-commerce plays a vital role in promoting women’s entrepreneurship in Chennai, and with proper digital training, financial support, and government initiatives, women entrepreneurs can achieve sustainable business growth in the digital economy.