The Power of Employee Engagement: Unlocking the Full Potential of Workforce in Electronic Industry of Tamil Nadu
Authors: S.Rajagopal and Dr.J.Sridevi
Date: January-March 2025
Page Numbers: 57-68
Issue: 23
Volume: 12
Abstract : The contemporary business environment witnesses’ fierce competition at all levels and
industries are always looking to unlock the full potential of their workforce for gaining an edge
over the competition. Employee engagement is the most important tool for unlocking that full
potential of the workforce which in turn can drive growth and success in the sector. The
electronic industry of Tamil Nadu is a thriving area with the goal to become the top
manufacturers in the country. This in turn would require the industry to unlock the full potential
of the workforce and this is something that can be achieved with the help of employee
engagement. Hence, the aim of this article is to explore the power of employee engagement for
unlocking the complete potential of the workforce in context to the electronics industry of Tamil
Nadu. The entire concept of employee engagement has been discussed in the article in order
to provide the required insights for the electronics industry in Tamil Nadu towards unlocking
the full potential of the workforce. The strategies, challenges, metrics, implications and model
have effectively been discussed to provide a comprehensive idea on the entire subject

